IBM has a strong pedigree in design and at many points designers have occupied a central and foundational role in the organization. Recently, IBM has embarked on a massive transformation focused on integrating design and user experience practice back into the core of everything the company does. This is the largest such transformation ever attempted and the very scale of IBM as an organization means that it can't help but have major impact in the world of design. For example, the current trajectory will make IBM one of the 5 largest design organizations in the world in the next 4-5 years.

As we all know, this kind of change isn't easy. But the team leading the initiative at IBM is having a lot of early success. In this session, you'll get a peek into the inner workings of the initiative, including an overview of the key parts (from hiring to process change to culture change), early successes, and lessons learned.

The session will focus specifically on ways to deliver change and experience excellence across the organization as well as how to build and grow a high-performing teams that works across channels and the organization.