Kate Rutter is an entrepreneur+designer with a talent for bringing companies and customers together through visual methods, lean strategies and user-centered design. She's helped hundreds of entrepreneurs, designers and UX managers implement Lean startup + UX methods in their organizations. Kate is Principal at Intelleto.com, where she creates visual explanations that make complex ideas simple, memorable and shareable. She Co-founded Luxr.co, an online education company that helps entrepreneurs create products that customers want, need and love to buy. Prior to Luxr, Kate was Senior Practitioner at UX consultancy Adaptive Path, where she specialized in bringing customer empathy and collaborative UX practices to companies big and small. She is a rampant sketcher, wouldn’t be caught dead without a deck of stickynotes, and believes that every person has a product idea that can be made great and drive a sustaining livelihood.